Warning: curl_init() has been disabled for security reasons in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 95

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 97

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 98

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 100

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 103

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 106

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 333

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 334

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 363

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 370

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 375

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 376

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 377

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 379

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 382

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 150

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 151

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 159

Warning: curl_exec() has been disabled for security reasons in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 162

Warning: curl_errno() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 167

Warning: curl_errno() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 167

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 181

Warning: curl_setopt() expects parameter 1 to be resource, null given in /home/terbscom/public_html/possore.com/psr/wp-includes/Requests/Transport/cURL.php on line 182
Indonesia Bagi Kunci Sukses UKM Era Digital di Italia Indonesia Bagi Kunci Sukses UKM Era Digital di Italia

Indonesia Bagi Kunci Sukses UKM Era Digital di Italia

Sabtu, 6 Okt 2018

JAKARTA (Pos Sore) — Indonesia membagi kunci sukses pengembangan UKM di era digital dalam forum Global Entrepreneurship Conference yang digelar pada 4-5 Oktober 2018 di Amalfi Coast, Italia.

Staf Khusus Menteri Koperasi dan UKM Hermawan Kartajaya yang mewakili Menteri Koperasi dan UKM dalam forum tersebut mengatakan ia baru saja memaparkan materi terkait sesi Humane Entrepreneurship and Social Innovation dalam forum yang digelar di Salermo University Italia itu.

“Intinya di era teknologi seperti sekarang kemanusiaan semakin penting,” katanya.

Dengan demikian kata dia, situasi paradoks semakin meluas dimana mana dan rumus sukses bagi UKM adalah mengintergrasikan dua hal yang paradoks itu.

“Jadi UKM tidak boleh hanya tradisional aja tapi harus mengadopsi teknologi. Tapi juga tidak boleh melupakan sisi kemanusiaan,” katanya.

Menurut dia, selama ini mesin justru yang telah mempersempit peluang manusia untuk bisa berperan lebih besar.

“Sebaliknya UKM start up juga jangan hanya berpegang pada online digital karena justru offline experience bagi customerlah yang paling punya value,”‘katanya.

Ia berpendapat, pelanggan akan kecewa kalau secara online sebuah produk terlihat sangat bagus dan tidak terlalu bagus pada kenyataannya.

“Alibaba yang paling hebat e-commerce nya juga sudah masuk ke offline store. Matinya Seven Eleven di Indonesia bukan karena ada shifting Offline ke Online. Tapi lebih karena model bisnis offline-nya memang keliru,” katanya.

Sebaliknya Glodok yang pernah menjadi pusat elektronik terbesar justru redup pamornya karena tidak menerima digitalisasi.

“Jadi rumus untuk sukses UKM harus berhasil mengintegrasikan online dan offline, IT menciptakan pengalaman terbaik bagi konsumen,” katanya.

Hermawan menilai hal tersebut bisa menjadi pelajaran yang baik bagi para pelaku UKM di dunia.

Forum tersebut digelar dalam upaya untuk meneruskan program ICSB yang dilakukan di PBB pada 2016 yang lalu dengan menyelenggarakan “Gobal Entrepreneurship Conference”.

Hermawan akan mewakili Menteri KUKM RI yang diundang sebagai pembicara mengingat Indonesia adalah salah satu inisiator bersama enam negara lain di PBB seiring peresmian UN SME Day 27 Juni. (tety)